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Kashmir Images: 19/2/04
Edward de Bono: The man who
teaches you how to think!
'T he
methods I would suggest would make big difference for Kashmir's resolution'
Mohammad
Shehzad
Islamabad, Feb 18: Dr
Edwad de Bono is known as the Father of the Thinking on Thinking. In South
Africa, a group of Professors had made a CD on him that acknowledges Edward as
one the 250 men who have most contributed in the whole history of humanity. He
is also known as the 20 visionaries in the world, Bill Gates, one of them.
Edward is ranked amongst the world's leading Management Gurus and Thought
Leaders in the same league as Bill Gates, Michael Porter, Tom Peters, Philip
Kotler, Peter Drucker, Stephen Covey, Gary Hamel, and C K Pralahad. He has
written 69 books with translations into 42 languages. He is on the Accenture
(formerly Anderson Consulting) list of the fifty most influential business
thinkers in the world. His methods are taught in thousands of schools around
the world and are mandatory on the curriculum in many countries.
Edward's instruction in thinking has been sought by many business
organizations over the years, including: IBM, Prudential, Shell, Exxon, NTT,
Nokia, Bank of America, Union Bank of Switzerland, GM etc. Unusual clients
include the Australian national cricket team. The International Astronomical
Union named a minor planet after him: DE73 became edebono.
The University of Pretoria and the University of Malta have both set up 'de
Bono Institutes'. The University of Pretoria has also made him the first
'Professor of Thinking' in the world. The Royal Melbourne Institute of
Technology recently awarded him the degree of Doctor of Design. There is a 'de
Bono Institute' in Melbourne and The Edward de Bono Foundation UK/Northern
Ireland and Republic of Ireland.
Peter Ueberroth attributed part of his great success in organizing the 1984
Los Angeles Olympic Games to his use of de Bono's lateral Thinking methods,
which he had learned some years earlier at a YPO (Young Presidents
Organization) meeting in Florida. Edward facilitated Thinking sessions for
Noble Laureates in South Korea in the early nineties.
Edward is the world's leading authority on conceptual thinking as the driver
of organizational innovation, strategic leadership, individual creativity, and
problem solving. Since 1970 his exclusive tools and methods have brought
astonishing results to organizations large and small worldwide and to
individuals from a wide range of cultures, educational backgrounds,
occupations, and age groups.
Edwards has been credited with producing thinking techniques that are simple,
practical, and powerful. His Six Thinking Hats, Lateral Thinking T, and DATTT
(Direct Attention Thinking Tools) training courses are now being implemented
in organizations of all sizes because of their simplicity and their power to
change thinking behavior, increase productivity, foster team-building, and
evoke profitable innovation.
Born in Malta, Edward was a Rhodes Scholar at Oxford, is an MD and PhD, and
has held appointments at Oxford and Cambridge Universities, the University of
London, and Harvard University.
Edward never knew he would touch the pinnacle of fame. "I was just interested
in the subject. I kept working on the subject. Gradually people said, it makes
sense and it is about time to pay more attention to thinking because the
judgment is not enough," he told this correspondent in a recent interview.
Edward was invited to Pakistan by Dr Atta-ur-Rahman, Chairman, Higher
Education Commission. There is a strong likelihood that his work would become
part of Pakistani curriculum.
Excerpts of a meeting between Kashmir Images and Edward de Bono:
Why did you evade questions regarding Kashmir's resolution during your
presentations?
There are many countries in the world that use my work in schools and the
children do much better, as a result, they control their lives. There are many
drug addicts who have been rehabilitated through my work. In terms of my
services for peace, I can't say this is what you should do in Kashmir. I am
going to help if people would ask me. The methods I would suggest would make
the big difference. But if people are not interested, I can't impose anything.
How did you come up with this concept of Lateral
Thinking [LT]?
My background is in medicine and psychology. In medicine, I've been dealing
with more complicated systems-kidneys, respiration, circulation, brain, etc.
From that, I developed the ideas of self-organizing systems. I wrote a book in
1969-The Mechanism of Mind-which described how nerve networks form patterns.
My book was read and hailed by the leading physicist of the world-the Nobel
laureate Professor Marray Geo. We could put creativity on the basis of the
behavior of the systems, not just magic or inspirations. That was the basis
for designing the tools of LT.
Did you invent LT or did you discover it?
Let's put it this way. I invented the concept of LT. This does not mean,
historically, there may not have been people who from time to time had the
effects of LT-for not knowing how to do it deliberately. So, I invented it. I
give you an example. In mathematics, when you devise a new theory, are you
inventing it or discovering it? The answer is, it is inventing! But it makes
sense.
From your examples of LT, it appears only genius/intelligent people are
capable of making use of LT...
No. I am involved in teaching of thinking in general-LT is only one part. And
we teach thinking to 4-year olds in schools; top executives of IBM and so on.
And there are different aspects of thinking. I've taught thinking to
down-syndrome youngsters as well as Nobel Prize winners. No, it is not for
geniuses! Thinking is something that everyone can do. The relationship between
thinking and intelligence is like a relationship between a motorcar and the
driver. You can have someone who has much money and buys an expensive car but
is a bad driver. You can have someone who doesn't have much money, buys a
simpler car but is a better driver. You could be very intelligent but if your
thinking is not good, the result is not very effective. You could be less
intelligent but a good thinker. Obviously, the idea is, you are very
intelligent and a very good thinker. It's not just intelligence.
Some problems cannot be resolved through vertical thinking. But sometimes, the
LT also fails to provide an answer...
The point is, both have their place. Traditional thinking is like
'front-wheel' of a motorcar. It is excellent, but is not enough. And that is
your placing the ladder. Vertical thinking-the logical thinking-is how well
you climb the ladder. Perceptual thinking or LT is where you place the ladder!
And being able to climb the ladder very well does not tell you the ladder is
on the right place. And indeed there is a mathematical term by [Kurt] Gödel,
which says from within a system, you can never logically prove the starting
points. That's very key because it does not matter how logical you are, the
point you start with-the concepts and perceptions are not themselves proved by
the logic.
Do you think vertical thinking [VT] has become
stagnant and failed to offer creativity?
The purpose of LT is specifically to generation new ideas. I would not call VT
stagnant in a bad sense. VT is about continuity, sometimes, about complacency.
But VT works best when all the starting points are given, as in mathematics
and then you work it out. That's why I use the analogy of the front wheel of a
car.
How could one develop the skills required to think
laterally?
First of all, you need motivation-you need to want to do it. You need to
believe there is possibility of doing it. And then, there are specific
processes and techniques. The book of mine that describes these processes and
techniques is Serious Creativity. For the first time in history, we could
treat creativity as a 'thinking skills' not just as an 'inspiration'.
Is the trend of 'suicide attacks' a result of LT?
Not at all. Suicide is explicitly forbidden in Koran. The suicide bombers say,
we have no other way of expressing ourselves than the suicide bombing. So, in
that sense, it is opposite of LT.
Isn't it a creative kind of terrorism?
I don't think it is particularly creative. May be in individual cases where
someone has used creativity to get into a situation, not otherwise.
Are you satisfied with the current system of
education?
I am back to the example of the front wheel of a motorcar. The present system
is good but it is not doing enough. We need to teach the youngsters how to
think. In the US, there is a government program for unemployed youngsters-The
New Deal Program. We found teaching them thinking for 5 hours in all increased
the employment rate to 500%. That shows a huge impact of teaching thinking.
These youngsters had 10 years of education, but 5 hours of thinking made a big
difference as compared to the 10 years of education.
Do you see any relation between thinking and Islam?
In the world at the moment, there is a perception that Islam is full of
fundamentalists and terrorists. But if you read Hadith and Koran, Islam is
more about thinking than any other religion. And the great Prophet Mohammad
says one hour of thinking is worth more than 70 years of praying. He says, the
ink of a scholar is more holy than the blood of a martyr. He says, one learned
man is greater than 100 worshippers. Very, very strong stuff! And there are
130 verses in Koran specifically about thinking. So, this version that Islam
is contrary to thinking is not true.
What's been most exciting to you among all the things
you've seen done with your work?
One truly satisfying experience I had was in Heathrow Airport [London]. I was
in the traveler's lounge, returning at about five in the morning from a long
trip, and they have this arrangement where you can take a shower there.
There's a shower attendant who takes your name and cleans the showers and so
on. And this shower attendant noticed my name and said, "de Bono - are you the
gentleman who writes the books about thinking?" I said, "Yes," and he said,
"Oh, I read all of them!" Now that's satisfying. This is not a person who was
reading them because of his profession or because he was directed to do so -
they just made sense to him. That's refreshing and very satisfying.
On the other end of the spectrum, there's the experience I had with the US
Navy. I was asked to meet with 20 admirals in Newport, Rhode Island, where we
used my creative thinking methods to consider the possible effects of Y2K. We
decided not much would happen, and as it turned out, not much did. But the top
Navy leadership recognized the value of these methods enough to seek my
assistance, and I was the only civilian and the only foreigner involved in the
meeting.
What is your contribution to the world in your own
thinking?
My contribution is, I have proved that thinking is a skill that can be taught
and is being taught worldwide. That's a huge contribution. Then, I've provided
the means for people to use creativity deliberately that the many people are
now doing. These are two huge contributions. There has been no contribution
equal in the world of thinking for 2400 years. That's a big jump. There is no
person in the history since the Greeks who has made any specific contribution
in the subject of thinking
(Mohammad Shehzad is Resident Editor at LEAD Pakistan).
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