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International
Case
Studies 1. ABB - Providing Efficient Heat and Power Energy efficient technologies are ABB’s business. In 2007, the company built a large district heating system in Harbin, China’s 10th largest city; helping 1 million residents switch from inefficient coal-fired boilers to a central combined heat and power plant (CHP).
Asiana Airlines recognizes the importance of preventing global warming as a part of its corporate social responsibility and makes companywide efforts to do so by saving energy and reducing aircraft emissions. By combining all of its efforts, Asiana Airlines reduced emissions by 220,000 tons in 2007.
As the energy efficiency of heat pumps improves dramatically, higher oil prices make heat pumps even more cost effective where major electricity sources consist of non-fossil fuels. TEPCO through the installation of heat-pump technology-based heating and cooling systems at Sony Corporation’s headquarters in Tokyo helped Sony reduce energy use thereby ensuring more efficient resource use at its business facilities.
IBM developed its Mobile Monitoring Technology to analyze the thermal profiles of an operating data center against six metrics and provide recommendations to improve the thermal profile and reduce energy usage. Improvement results include reductions of 5-10% in the power demand for the data center and an 8-15% reduction in data center power usage.
Consumers can change their behavior if they are reassured about the cleaning performance of their products and if there are direct and broader benefits the consumer can easily perceive. There is clear evidence that P&G's customers have taken the message given through one of its leading global Brands, Ariel. The brand’s consistent “Energy Saving and Brilliant Cleaning” message has been successful in convincing people to wash at reduced temperatures without compromising on cleaning performance or convenience, thereby saving energy, money and reducing their ecological footprint.
More people will soon live in cities than in rural areas, and 18 of the 23 mega cities worldwide will be in a river delta or on the coast. As a result, water safety risks will increase, pressure on water systems will grow, and the amount of sewage water will swell. Dow Chemical’s Terneuzen manufacturing site in the Netherlands has shown that an innovative approach to wastewater can benefit the company, the community and the environment.
At the end of 2001, Michelin was confronted with a combination of crucial issues surrounding its hevea tree plantation in the state of Bahia, on the northeastern coast of Brazil. By creating a program that generates strategic social, environmental and economic results for the local community, Michelin guarantees a source of rubber supplies for its operations, enhances its reputation with consumers and environmental stakeholders, and keeps the competition at bay.
8. Shell - Soft Wiring Sustainable Development in the Hearts & Minds of Employees Translating a high-level company commitment into action is a massive undertaking. To be successful, sustainable development needs to be understood and practiced across the whole Group, not just by a few managers or specialists. Shell is doing this with Chronos, an e-learning tutorial designed to increase business interest in, and action on, sustainable development. Eskom accounts for approximately 1.5% of South Africa's total freshwater use annually. Over the last two decades Eskom has introduced a number of innovative technologies to save water. These include dry cooling, desalination of polluted mine water for use at the power stations, and technical improvements on treatment regimes to maximize the beneficial use of water. In so doing, more than two hundred million liters of water are saved every day.
10. Volkswagen - Teaching the Smart Way to Drive
Fuel economy training
courses are a way for companies to set themselves apart from
competitors and increase the sustainability profile of an automobile
manufacturer. The fuel economy trainings offered by Volkswagen/NABU
(a German environmental protection organization) yield an average
fuel consumption reduction of 13% for all participants and up to 25%
in the best cases. 11. Rio Tinto - Reducing Water Consumption
Rio Tinto launched a
project to reduce water use and improve the operations of its
wastewater treatment station and other manufacturing processes in
its La Bathie plant in the French Alps. The intervention resulted in
bringing down local well-water water consumption by 52%. Faced with the prospect of having to send waste produced from the grinding of metal parts for expensive incineration, Ford Motor Company has found an alternative and financially attractive means of dealing with the sludge. Through this Ford has identified potential savings of over £1 million/year (US$ 1.76 million) in reduced hazardous waste disposal costs.
13.
Electrabel - Moving From Coal to Biomass
14.
British Petroleum - Ensuring Provision of Safe Fuels
In recent years, average electricity prices in the USA have climbed by 12 percent. For General Electric (GE), this resulted in steadily increasing energy costs at most of its major facilities. After looking into several options to reduce costs, projects that replaced existing lighting with high-efficiency lighting have been implemented. The lighting projects are also a good fit with GE’s ‘ecomagination’ campaign to promote cleaner technologies.
J&J recognizes the environmental implications of its global operations and has taken steps to mitigate these impacts. The group has allocated up to $40 million annually to business units to cover the capital costs for investments in GHG projects, provided projects meet certain criteria such as internal rate of return (IRR).
Kodak implemented a corporate-wide energy initiative through its operating system approach, From the Japanese terms kai, meaning “change,” and zen, meaning “for the better.” Kodak’s Kaizen Approach places cross-functional specialists on internal energy audit teams that then seek to improve the energy efficiency of existing manufacturing processes. Through the efforts of Kodak’s Energy Kaizen Teams an annual electrical energy savings of over $1,000,000 with no additional capital spending is anticipated.
Installation of advanced Lighting Energy Controller B at 17 McDonalds drive through branches throughout Poland has resulted in 24-30% energy savings in lightings and a total reduction of 9% kWh in electricity consumption on the whole.
The company has built a computer application with a custom-designed database and a user-friendly web interface and is using it as a corporate green house gas (GHG) inventory. The system not only provides valuable information on Pfizer’s overall emissions performance but moreover its different facilities use the GHG inventory to find possible emissions reduction projects.
At Staples a combination of technologies, automated energy management systems and motor efficiency upgrades are used to reduce power consumption while maintaining performance. As a result of these measures Staples has lowered its demand for energy and improved its environmental performance. The company has cut its operational costs and reduced the climate impacts of its facilities without interfering with the operational efficiency of its supply chain.
To achieve its goal of reducing the company’s global greenhouse gas emissions ten percent below 2005 levels by 2010 Tetra Pak has switched to green power—electricity generated by renewable resources such as hydro, wind, solar, and biomass. As a result of its ongoing efforts in 2007 Tetra Pak’s CO2 emissions were 7% lower than in 2005.
Nokia Corporation has used its unique position as the world’s largest manufacturer of mobile telephones, to help bring people closer together to connect and work in different ways to protect the environment. Providing environmental tips through its ‘We Are What We Do’ service; improving environmental awareness through the highly individualized content of ‘MobilEdu’; and using the online community of ‘Connect2Earth’ to generate discussion around environmental issues among young people are the various innovative ways in which the corporation is using mobile technology to contribute to sustainable development.
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